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Disruptions, Diversity, and Ethics in Marketing

Springer Proceedings in Business and Economics

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 54,75*

Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 107,42*

Michelle Carvill, Gemma Butler
Can Marketing Save the Planet?

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fa…

lieferbar innerhalb 1-2 Wochen

EUR 38,88**

Buch

EUR 36,39*

Afdhel Aziz, Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO MEANINGFUL MARKETING "Afdhel, Bobby, and Conspiracy of Love are key partners on this journey to bring our purpose to life." -VICKY L. FREE, former CMO, Global Bra…

lieferbar ab 11.2.2025.

Buch

EUR 28,91*

Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 45,46*

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald

Buch

Leila Fataar
Culture-Led Brands

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

Erscheint bald

Buch

Williams
Beyond Marketing Metrics: A Qualitative Look at Streetwear's Visual Language

This title challenges the traditional focus on quantitative data in branding. "Marketing Metrics" sets the stage for a shift in perspective. "Qualitative Look" suggests a deeper analysis, while "Streetwea…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,39*

Humanism in Marketing

Humanism in Business Series

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 193,45*

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